Nutrunity
  • Home
  • About
    • Publications
    • testimonials
  • Nutrition
    • Consultation
    • Corporate Wellbeing
    • The 30-Day Reset
    • Sport & Nutrition
    • Exquisite Luxury Retreats
    • Detox, Cleanse & Weight Management
    • Handouts
  • Iridology
  • NLP & Coaching
  • Meditation
  • Blog
  • EcoLiving
    • EcoLiVING Blog
  • Newsletter
  • Contact
  • Exquisite Private Chef
  🇫🇷  🇬🇧
Picture

Eco-Friendly men are more attractive

17/9/2020

0 Comments

 
Picture
... a recent study reveals.

Being a "metro man" is so passé...
Taking care of one's appearance and caring for their skin is today the daily ritual of many men. Studies have shown that hydrating the skin from the inside-out as well as topically is key to slowing down the signs of early ageing in combination with a nutrient-dense diet, exercise and stress reduction practices. 

The opposite sex has quickly learned to appreciate men taking care of themselves inside and out. Even though, this tends to insinuate that using skincare ranges increases femininity.
Furthermore, when it comes to environmental engagement, the role of gender has already been demonstrated in numerous studies: women are more interested in ecology than men. Women are known to make more eco-responsible purchases and undertake more green actions than men. A fact that is already well-documented and which has been referred to as the “eco gender gap” by market research firms.

A recent study published in the Psychology and Marketing has revealed that men who not only take care of themselves but also show that they care for the environment  seem to be more attractive to those looking for a long-term relationship. They have coined it "The green mate appeal".

The study included 1,500 Americans and the message was clear: those who were found to be more ecologically responsible were perceived to have the ideal qualities of a life partner for long-term relationships. The study explains that these men appear to be more altruistic and faithful, but also the perceived disposition to become a good father. And using skincare products did not result in a reduced masculinity perception. In other terms, the results showed that while “green consumption” was associated with increased femininity, it didn’t translate as reduced masculinity.The signal sent by green behaviour was deemed not to be negative, but rather associated with being more desirable.

I think the message is clear. Taking care of ourselves, inside and out, is not only appreciated but it is expected. Our skin needs all the help we can give it. Although, make sure you use eco-friendly personal care products, free from toxic and hormone-disrupting ingredients.  Not only will you help saving the planet but you may also boost your chance of finding love...

By adapting our behaviour to align with women’s preferences could be another incentive for men to further commit to the environmental cause.

A win-win situation, if you'd ask me.  

Source:

Borau, S. Elgaaied‐Gambier, L. Barbarossa, C. (2020). The green mate appeal: Men’s pro‐environmental consumption is an honest signal of commitment to their partner. Psychology & Marketing. doi:10.1002/mar.21321.
​Available at: ​https://onlinelibrary.wiley.com/doi/10.1002/mar.21321. Last accessed 17-Sep-2020.
0 Comments



Leave a Reply.

    Picture

    Authors

    Brother and Sister, Anne and Olivier have created this blog to inspire you to care for the planet. They believe it is possible to be closer to nature and still live in a modern world.
    They believe little actions go a long way, ripples that can become tsunamis and change the world for the better. 
    Their aim: Zero waste, reduce our needs for toxic, nature-killing chemicals, and protect the environment. 
    ​It all starts with the bees.

    Archives

    December 2020
    September 2020
    August 2020
    May 2020
    January 2020

    Categories

    All
    Eco Friendly
    Eco-friendly
    Food Waste
    Microbeads
    Natural Medicine
    Plastic
    Pollution
    Supermarkets
    Tutorials
    Zero Waste

    RSS Feed

Company

​About
Vouchers
Storefront

Support

Contact
Cookies and Privacy
Exquisite Private chef
The information contained herein, including, but not limited to, texts, graphics, images, links, and other materials, blog articles and newsletters, is intended for general informational purpose only. It does not address any individual circumstances, and it is not a substitute for professional medical advice, diagnosis or treatment and should not be relied on to make decisions about your health. Always seek the advise of your physician with any questions you have regarding your medical care.
Content and pictures wherein are subject to copyright. You are not authorised to use, reproduce, modify, distribute or share, in part or in its entirety, without the written permission oF NUTRUNITY.
​© 2016-2020. NUTRUNITY UK ALL RIGHTS RESERVED.
  • Home
  • About
    • Publications
    • testimonials
  • Nutrition
    • Consultation
    • Corporate Wellbeing
    • The 30-Day Reset
    • Sport & Nutrition
    • Exquisite Luxury Retreats
    • Detox, Cleanse & Weight Management
    • Handouts
  • Iridology
  • NLP & Coaching
  • Meditation
  • Blog
  • EcoLiving
    • EcoLiVING Blog
  • Newsletter
  • Contact
  • Exquisite Private Chef